Publicis Commerce ha definido una postura clara ante la integración tecnológica en el trabajo diario: el liderazgo humano es innegociable. A diferencia de las representaciones frías de robots o humanoides, la agencia presenta a Alan, la Inteligencia Artificial desarrollada por el grupo, bajo la figura de un bebé con forma de lima. Esta metáfora subraya una realidad crítica en el sector: aunque la IA posee una velocidad y capacidad asombrosas, requiere de una supervisión humana constante para evi
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