Salesforce on Wednesday is rolling out a series of AI-driven enhancements to the Marketing Cloud, largely centered around improving personalized messaging and engaging with customers in real-time. A ...

Innovative ideas for big data and predictive analytics in a digital world. Visualization via a light bulb as vector illustration Salesforce rolled out a revamped version of its customer data on ...

Cloud computing giant Salesforce has announced its acquisition of marketing analytics platform Datorama, in a deal valued at more than $800 million. Datorama, which was founded by Israeli ...

Salesforces' new AI-powered integration is now available for use in the company's "Marketing Cloud" software. Salesforces' new AI-powered integration is now available for use in the company's ...

Salesforce expands its customer data platform, introduces new data integrations, partners with Google for first-party data, and more. Salesforce has announced new innovations across Digital 360, the ...