Universal Orlando has unveiled a new advertising campaign with the purpose of marketing its resort as a weeklong vacation experience. The ad campaign titled “This Changes Everything” is set to debut ...

Add Yahoo as a preferred source to see more of our stories on Google. Universal Orlando’s new ad campaign has a prime position during the Super Bowl broadcast Sunday. The series, dubbed “This Changes ...

Universal Destinations and Experiences’ president of global marketing and ad agency Lucky Generals’ founder hoped to set a new tone for the resort grounded in authenticity. By Abbey White Associate ...