The upwards trend in martech spending will continue in the new year, but many companies still aren’t confident they’re getting the best bang for their buck. Forty-two percent of respondents to Chief ...

At the end of the year, we spend time to reflect, learn and look ahead to the new year. Taking a look back at the past year in the martech industry, one thing comes to mind: growth. With more than ...

In the latest of a series of market overviews, ExchangeWire reviews the key trends coherent to the German programmatic and martech industry ahead of ATS Berlin 2019, and receives insight on the market ...

The sales and marketing technology landscape has changed, says Craig Rosenberg, Co-Founder & Chief Analyst of Topo. Years of venture funding, resources, and buzz created a large swath of sales and ...

Combined strategy and marketing software tools, commonly known as MarTech, are penetrating the architectural, engineering, and construction industries. ChiefMarTech reports that there are nearly 7,000 ...

The global marketing technology market is now worth $99.9bn (£76.8bn), and continues to grow exponentially. Brands expect to keep increasing their investment in martech, especially in Europe, where ...

Like other marketers, email specialists are warily eyeing martech. What should they be spending? On what should they base their marketing? Will technology rob them of their jobs? To answer the first ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Advertising: a truly global industry. Whether this is at a form comprising of hastily-scrawled posters attached to telephone poles, or the totality of links within the complex programmatic supply ...