HumourScope founder Paddy Gilmore says serious brands are missing the punchline in B2B. Humor in B2B ads is, traditionally, seen as the very poor cousin to humor in B2C ads. Think of funny B2C and ...
Advertising is about attracting, holding, and focusing attention, and nothing gets our attention like a funny TV spot. But funny is a double-edged sword. Why do so many advertisers use humor in their ...
The Super Bowl 2026 ads 2026 saw a heavy use of celebrities, over the top humor, a sense of community and a lot of AI. The ...
Are you a print subscriber? Activate your account. By Maia Vines - 17 hours 56 min ago 18 hours 24 min ago By Bradley Johnson - 19 hours 14 min ago By Ad Age and Creativity Staff - 20 hours 27 min ago ...
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